Aura
All-in-one, AI-powered digital safety and identity protection platform for families.
What is Aura?
Aura is an all-in-one, AI-powered intelligent digital safety platform designed to protect individuals and families from identity theft, financial fraud, and online threats. Functioning as a comprehensive security ecosystem, aura.com provides proactive monitoring across devices to safeguard personal assets and data. It serves as a robust alternative to older services like lifelock, integrating core utilities such as a built-in antivirus, a secure aura vpn, a password manager, and an automated privacy assistant that works to delete me and my family's exposed details from data broker registries. Through the intuitive aura app, users receive real-time alerts if their credentials or financial accounts are compromised, creating a secure environment for everyday browsing.
Category
Best Aura use cases by task, role, industry, and platform
These use cases show where Aura fits best, ranked by fit score before popularity or pricing.
Aura Pricing Plans
Compare Aura free options, Aura paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.
Starts at $10/mo
Identity & fraud protection for 1 adult and up to 10 devices. Includes $1M insurance, 3-bureau credit monitoring, antivirus, VPN, and data broker removal. Billed annually at $144 (renews at $215.78/yr) or $15/mo monthly (renews at $24/mo).
Identity & fraud protection for 2 adults and up to 20 devices. Includes $2M total insurance ($1M per adult), 3-bureau credit monitoring, antivirus, VPN, and data broker removal. Billed annually at $264 (renews at $345.41/yr) or $29/mo monthly (renews at $48/mo).
Comprehensive identity, fraud, and child protection for 5 adults, unlimited kids, and unlimited devices. Includes $5M total insurance ($1M per adult), AI spam protection, parental controls, safe gaming, child SSN monitoring, and credit freeze tools. Billed annually at $384 (renews at $419.83/yr) or $50/mo monthly (renews at $80/mo).
Online balance and parental controls for unlimited kids and unlimited devices. Features content filtering, screen time limits, pause the internet, and safe gaming with cyberbullying alerts. Excludes adult identity/credit monitoring. Billed annually or $13/mo monthly.
Pricing updated:Jun 11, 2026
Aura AI Features
Aura Pros and Cons
Pros
- All-in-one platform combining identity monitoring, credit tools, financial tracking, and device security
- Near real-time 3-bureau credit monitoring delivering alerts up to 250x faster than competitors
- Generous $1M identity theft insurance backing for every adult member on the plan
- Comprehensive family tools like safe gaming monitoring and simplified child credit freezes
- 24/7 U.S.-based expert fraud resolution and remediation support
- 60-day money-back guarantee available on all annual plans
Limitations
- Online Balance and certain parental monitoring features are limited to iOS devices only
- Spam Call & Message Protection is restricted to the Family Plan or available only as a paid add-on
- Advanced gaming and child protection features are excluded from Individual and Couple plans
- Significant price increases upon auto-renewal after the introductory promotional term expires