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Free plan available

Clay 2.0

All-in-one AI platform for B2B data enrichment and personalized outbound campaigns.

Visitclay.com
Intro

What is Clay 2.0?

Clay is an all-in-one data enrichment and outbound automation platform designed to transform the sales process for B2B businesses. By consolidating the power of over 50 data providers and leveraging advanced AI research agents, the clay software enables growth marketing, sales, and RevOps teams to run highly personalized outbound campaigns at scale. Available at clay.com, the platform allows companies to source their Total Addressable Market (TAM), execute signal-based prospecting, and turn unique insights into revenue.

Clay 2.0 at a glance
Free, Starter from $134/mo1.5M monthly visitsHas free access

Category

AI CopywritingAI Data Mining
Best For

Best Clay 2.0 use cases by task, role, industry, and platform

These use cases show where Clay 2.0 fits best, ranked by fit score before popularity or pricing.

Sales ProspectingResearch accounts, personalize outreach, qualify contacts, and organize follow-up tasks for sales prospecting.95Outbound SalesOutbound sales organizes lead notes, call outcomes into call briefs, reply drafts during pipeline, service.95Lead GenerationIdentify prospects, draft outreach, enrich account notes, and prepare follow-up sequences for lead generation.95Sales AutomationSales automation can qualify requests, draft outreach, summarize conversations, and prepare next-step follow-ups.95B2B SalesB2b sales organizes lead notes, call outcomes into call briefs, reply drafts during pipeline, service.92Data ExtractionData extraction organizes datasets, tables into cleaned tables, summaries during research, reporting.85Data CleaningTeams handling data cleaning prepare cleaned tables, summaries from datasets, tables in research, reporting.82
Pricing

Clay 2.0 Pricing Plans

Compare Clay 2.0 free options, Clay 2.0 paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.

Free, Starter from $134/mo

$0/month

Includes 1.2K credits/year (or 100 credits/month under monthly billing) with unlimited users, exporting, and AI/Claygent capabilities.

$134/month

Billed annually ($149 if monthly). Includes 24K credits/year (or 2,000 credits/month), unlimited users, and allows you to use your own API keys.

$314/month

Billed annually ($349 if monthly). Includes 120K credits/year (or 10K credits/month). Offers higher limits on company/people searches up to 10,000 per search.

$720/month

Billed annually ($800 if monthly). Includes 600K credits/year (or 50K credits/month). Unlocks advanced features like webhook integration, email sequencing integrations, and CRM integrations.

Custom Pricing

Custom credit volumes, unlimited rows via API, custom automation templates, hourly source syncing, and dedicated Slack support.

Pricing updated:Jun 11, 2026

Features

Clay 2.0 AI Features

Multi-provider data enrichment with access to 100+ premium data sourcesAI research agents (Claygent) for automated unstructured research and data cleaningCRM enrichment & hygiene to auto-update Salesforce and other systemsReal-time intent signals tracking job changes, funding events, and promotionsPersonalized copywriting and message drafting using built-in AIAI formula generator and conditional workflow logic
Pros & Cons

Clay 2.0 Pros and Cons

Pros

  • Consolidates over 100 data providers into a single platform without separate subscriptions
  • Significantly increases data enrichment coverage rate compared to single-source solutions
  • Powerful AI features automate deep, manual research traditionally done by SDRs
  • Flexible, code-free workflow builder with HTTP API and webhook integrations
  • Supports unlimited users across teams

Limitations

  • Requires credit usage for advanced data searches and AI operations
  • Can have a learning curve due to extensive customization options and complex logic workflows

Clay 2.0 FAQ

Unlike traditional single-source databases, Clay combines over 50 data providers into a single marketplace. This waterfall enrichment model helps businesses double their data coverage and unlock unique data points that competitors miss, while remaining highly cost-effective.

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