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Paid tool

Delve

AI market research tool that automatically generates buyer personas and digital twins.

Visitdelve.ai
Intro

What is Delve?

Delve AI (frequently referred to as delv ai, delve.ai, dellve.ai, or delv) is an AI-powered market research and marketing software platform. It serves as an automated audience intelligence and persona generator, enabling businesses to construct an accurate B2B or B2C customer persona from first-party data, CRM records, and public sources. The platform helps teams understand the practical differences of writing jobs to be done vs personas by mapping real customer journeys. By generating synthetic personas, it offers an alternative for those looking for a helpful tool to run market research, simulate consumer behavior, and provide marketing advice. It is widely used for creating personas in saas, e-commerce, and agency workflows.

Delve at a glance
Free, Standard from $89/mo92K monthly visitsPaid access

Category

AI Social MediaAI Marketing Plan Generator
Best For

Best Delve use cases by task, role, industry, and platform

These use cases show where Delve fits best, ranked by fit score before popularity or pricing.

Persona GenerationCreate detailed user, customer, or buyer profiles with specific demographics, behaviors, and pain points to guide marketing and product strategies.98Market ResearchCollect competitor notes, customer signals, survey findings, and summaries for market research decisions.98MarketingPlan campaigns, draft messages, segment audiences, repurpose content, and review performance notes for marketing work.95Market AnalysisMarket analysis helps teams analyze market signals, competitor notes, keyword themes, and campaign results into practical review notes.95Digital MarketingCoordinate campaigns, landing page copy, audience notes, reporting summaries, and channel-specific marketing assets.90Lead GenerationIdentify prospects, draft outreach, enrich account notes, and prepare follow-up sequences for lead generation.85
Pricing

Delve Pricing Plans

Compare Delve free options, Delve paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.

Free, Standard from $89/mo

$0

Full access to one persona based on 3+ days of historical data, with previews for Competitor Persona.

$89 per month

For SMEs & start-ups with up to 15,000 monthly visits. Includes 1 month of historical analytics data. Save 20% with yearly plans ($854/year).

$199 per month

For growing businesses with up to 50,000 monthly visits. Save 20% with yearly plans ($1,910/year).

$499 per month

For mid-sized businesses with up to 500,000 monthly visits. Save 20% with yearly plans ($4,790/year).

$1,400 per year

Starts at $1,400/year for up to 2,000 contacts. Generates personas from CRM data.

$99 per year

Includes 5,000 chat credits (auto recharged) to interact with personas.

$129 per month

For single social domain. Gets market research and audience insights from social networks.

$450 per year

For up to 500 employees. Boosts workplace productivity from employee insights.

Pricing updated:Jun 12, 2026

Features

Delve AI Features

AI Persona Generator with automatic segmentationDigital Twin Software for customer and employee interactionSynthetic Research capabilities for surveys and interviews with AI personasMarketing Advisor for data-driven, channel-specific campaign recommendationsIntegrations with Google Analytics, HubSpot, Salesforce, Stripe, Shopify, and Klaviyo
Pros & Cons

Delve Pros and Cons

Pros

  • Automates persona creation using quantitative analytics rather than anecdotes
  • Offers dynamic updates and the ability to interact directly with digital twins
  • Includes competitive intelligence features to analyze competitor personas
  • Integrates with popular B2B and B2C data sources

Limitations

  • Paid plans can become expensive for websites with high monthly traffic
  • Customer personas are updated once every 6 months on standard cycles, which may not capture rapid short-term shifts
  • Requires integration setup to get the most accurate results

Delve FAQ

Traditional methods often rely on subjective interviews or static templates. Delve AI utilizes live analytics and CRM data via the delve crm connector to automate the process, providing a data-driven persona that combines behavior and intent.

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