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Fello AI

AI CRM database marketing and lead conversion platform for real estate and mortgage agents.

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Intro

What is Fello AI?

Fello, also recognized as Fello AI, is an AI-powered database marketing and lead conversion platform built for real estate and mortgage professionals. Operating as a dedicated Fello real estate SaaS tool (often searched under terms like hifello or fellow real estate), the system integrates with existing databases to turn dormant lists into active deal-producing pipelines. By using automated data enrichment, it checks property data to uncover listing opportunities and generate 'my fello lead' connections. It serves as a comprehensive database marketing engine, providing an alternative to single-channel valuation tools like Homebot or legacy models associated with Flashhouse.

Fello AI at a glance
Starts at $165/mo71K monthly visitsPaid access

Category

AI CRMAI Lead Generation
Best For

Best Fello AI use cases by task, role, industry, and platform

These use cases show where Fello AI fits best, ranked by fit score before popularity or pricing.

Real Estate Lead GenerationReal estate lead generation can organize property details, draft outreach, summarize leads, and prepare visuals for buyer conversations.98Real Estate MarketingReal estate marketing can organize property details, draft outreach, summarize leads, and prepare visuals for buyer conversations.96Lead GenerationIdentify prospects, draft outreach, enrich account notes, and prepare follow-up sequences for lead generation.92Marketing AutomationConnect campaign triggers, audience segments, email sequences, and reporting notes for marketing automation.90Real Estate ListingsReal estate listings can organize property details, draft outreach, summarize leads, and prepare visuals for buyer conversations.88Email MarketingDraft newsletters, segment messages, plan sequences, and summarize campaign responses for email marketing.80
Pricing

Fello AI Pricing Plans

Compare Fello AI free options, Fello AI paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.

Starts at $165/mo

$165/mo

Includes 500 marketing contacts, 1 user seat, 10x contacts monthly email sends, AI consumer experience, 3 landing pages & forms, Fello Academy & Community. (One-time setup fee applies).

$415/mo

Includes 3,000 marketing contacts, 3 user seats, AI lead scoring, AI contact-to-owner matching, 10 landing pages & forms, 10 widgets, custom brand domain. (One-time setup fee applies).

$665/mo

Includes 10,000 marketing contacts, 10 user seats, 20x contacts monthly email sends, unlimited landing pages, unlimited widgets, smart workflows, and a dedicated success manager.

Custom Pricing

Custom marketing contacts, customized user seat limits, strategic strategic guidance, custom permissions, user emulation, and multi-brand marketing options.

$199/mo

Includes 500 marketing contacts, 1 seat, and core automated email marketing features.

$499/mo

Includes 3,000 marketing contacts, 3 seats, AI lead scoring, smart sends, and AI owner-matching capabilities.

$799/mo

Includes 10,000 marketing contacts, 10 seats, unlimited landing pages, and smart workflow automations.

Pricing updated:Jun 12, 2026

Features

Fello AI AI Features

CRM Auto-Sync: Connects with your current CRM to sync contact activity in real-time.Database Enrichment: Appends property assessor, mortgage data, and consumer behavioral insights to contact cards.Fello IQ AI Engine: Provides automated lead scoring, email writing support, contact summaries, and optimized sending schedules.Automated Multi-Channel Nurturing: Automates email and physical postcard campaigns based on user-defined triggers.Personalized Consumer Portal: Delivers branded dashboards with local sales data, estimated equity, and AVM home values.Segment Watch: Alerts team members when important contact list segments transact or update.
Pros & Cons

Fello AI Pros and Cons

Pros

  • Broad CRM integrations that keep databases synchronized without manual entry
  • Enriches basic contacts with extensive property, mortgage, and loan data
  • Combines online emails with physical postcard marketing inside automated workflows
  • Allows hosting of up to 10 million non-marketing contacts for free

Limitations

  • Onboarding setup requires a one-time onboarding fee in addition to the monthly subscription
  • Strict marketing contact and user seat limits apply depending on the tier chosen

Fello AI FAQ

Fello pricing depends on the payment schedule and the number of marketing contacts. If billed annually, the Starter plan starts at $165/mo (500 contacts, 1 seat), the Growth plan starts at $415/mo (3,000 contacts, 3 seats), and the Scale plan starts at $665/mo (10,000 contacts, 10 seats). Billed monthly, plans start at $199/mo, $499/mo, and $799/mo respectively.

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