Gupshup
Conversational AI and business messaging platform for customer engagement.
What is Gupshup?
Gupshup is a leading conversational engagement and business texting platform designed to help companies build AI-powered chatbots. It enables seamless customer acquisition, marketing, commerce, and support across multiple instant messaging platforms. Leveraging the specialized Gupshup WhatsApp API alongside other mobile messaging platforms, businesses can orchestrate automated, contextual conversations to lower the cost of service and boost customer lifetime value. Whether handling multi-channel campaigns or integrating secure enterprise messaging, Gupshup technology India private limited helps global brands build and scale advanced agentic AI experiences.
Best Gupshup use cases by task, role, industry, and platform
These use cases show where Gupshup fits best, ranked by fit score before popularity or pricing.
Gupshup Pricing Plans
Compare Gupshup free options, Gupshup paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.
Contact for Pricing
Pricing updated:Jun 11, 2026
Gupshup AI Features
Gupshup Pros and Cons
Pros
- Supports over 30 messaging channels, providing true multi-channel engagement.
- Offers massive scalability, handles over 120 billion conversations annually.
- Over 150 pre-built industry journeys specifically tailored for sectors like BFSI, retail, and healthcare.
- Provides useful free utility tools like a WhatsApp QR code generator and chat widget creator.
Limitations
- Complex setups like Meta webhooks and API custom payloads require developer assistance.
- Pricing structures vary widely depending on channels, country rates, and conversation types.