Klaviyo
Intelligent marketing automation and CDP platform for personalized email and SMS growth.
What is Klaviyo?
Klaviyo is an intelligent marketing automation platform and B2C CRM designed to help businesses drive faster growth through data-driven personalization. By centralizing customer data from over 350 integrations, the platform enables brands to send hyper-personalized email, SMS, and mobile push notifications. Users often search for a Klaviyo login to access its advanced segmentation and predictive analytics, which allow for automated flows and targeted campaigns. As a leading solution in the klayvio ecosystem, it serves as a unified source of truth for retail and ecommerce brands looking to turn customer insights into revenue.
Category
Best Klaviyo use cases by task, role, industry, and platform
These use cases show where Klaviyo fits best, ranked by fit score before popularity or pricing.
Klaviyo Pricing Plans
Compare Klaviyo free options, Klaviyo paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.
Free, Email + SMS from $20/mo
Up to 250 active profiles, 500 monthly email sends, and 150 SMS credits.
Based on 1,001-1,500 profiles; includes 15,000 monthly emails and email support.
Based on 1,001-1,500 profiles; includes 15,000 emails and 1,250 SMS/MMS credits.
Collect and display product reviews; price scales with monthly order volume.
Advanced insights and reporting based on active profile count.
Pricing updated:Jun 11, 2026
Klaviyo AI Features
Klaviyo Pros and Cons
Pros
- Deep integration with major ecommerce platforms
- Robust data centralization and all-time customer profiles
- Advanced automation triggers based on real-time behavior
- Transparent pricing that includes carrier fees for SMS
Limitations
- Can become expensive as the active profile list grows
- Advanced features like CDP and Reviews require additional monthly fees