Paid tool

Mida.so

Lightweight website A/B testing platform with no-code visual editing and GA4 integration.

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Intro

What is Mida.so?

Mida, also known as Mida.so, is an intuitive, lightweight utility designed for online marketers and developers seeking a fast, efficient alternative to legacy platforms like Google Optimize. The platform allows businesses to implement a mida split test or execute comprehensive mida ab testing configurations without writing extensive code. The system accurately tracks visitor interactions against a control group in ab testing, using a compact script that has minimal impact on page loading speeds.

Mida.so at a glance
Free, Growth from $199/mo100K monthly visitsPaid access
Pricing

Mida.so Pricing Plans

Compare Mida.so free options, Mida.so paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.

Free, Growth from $199/mo

$0/month

Includes 25,000 Monthly Tested Users (MTU), limited projects/tests/goals, unlimited team members, visual and code editors, feature flags, and cross-domain testing.

$199/month

Billed annually. Includes 100,000 MTUs (additional $249 per 100k MTU), unlimited projects/tests/goals, sequential testing, server-side testing (SDK), campaign scheduling, and advanced targeting rules.

$299/month

Billed monthly. Includes 100,000 MTUs (additional $249 per 100k MTU), unlimited projects/tests/goals, and all standard Growth plan features.

Custom Pricing

Designed for over 100,000 MTUs. Includes customized solutions, managed services, priority support, dedicated CSM, and single sign-on (SSO).

Pricing updated:Jun 12, 2026

Features

Mida.so AI Features

No-code visual editor and custom code editors (HTML/JS/CSS)Extremely lightweight script (under 20KB) for minimal page-speed impactSeamless integration with Google Analytics 4 (GA4)Split URL redirect testing and Single Page Application (SPA) supportFeature flagging, advanced segment targeting, and web personalization
Pros & Cons

Mida.so Pros and Cons

Pros

  • Extremely small script size helps maintain fast page-load times
  • Forever Free tier available for small sites up to 25k monthly tested users
  • Simple integration with popular builders like Shopify, Webflow, and WordPress
  • Supports both visual editing and advanced custom code adjustments

Limitations

  • Native mobile app development support is currently in closed beta
  • Higher traffic levels require upgrading to paid monthly or annual tiers

Mida.so FAQ

While enterprise solutions with high ab tasty pricing structures focus on large-scale corporate needs, Mida offers a accessible, usage-based model that starts with a free plan, making conversion rate optimization practical for growing businesses.