Home/Tools/realeye.io
Paid tool

realeye.io

Online webcam eye-tracking platform for remote user experience, advertising, and shopper research.

Visitrealeye.io
Intro

What is realeye.io?

RealEye.io (often searched as realeye or real eye) is an online eye tracker and remote UX research platform. Utilizing webcam eye tracking, this web eye tracking tool serves as a highly scalable tobii eye tracker alternative. The realeye software converts standard laptop or PC webcams into gaze trackers using deep neural network technology, acting as an eye tracking ai for pc and mobile environments. Designed as a versatile plataforma rastreamento ocular (eye-tracking), it enables researchers to analyze visual attention by generating tools like an eye-tracking heat map of grocery packaging or marketing designs, while also measuring attendee emotions through its facial coding module.

realeye.io at a glance
Free Trial, Basic from $299/mo102K monthly visitsPaid access

Category

AI Image RecognitionAI Advertising
Best For

Best realeye.io use cases by task, role, industry, and platform

These use cases show where realeye.io fits best, ranked by fit score before popularity or pricing.

User ResearchAnalyze interview transcripts, synthesize survey data, extract key user insights, and generate actionable personas for product development.98Market ResearchCollect competitor notes, customer signals, survey findings, and summaries for market research decisions.95Market Research and AnalysisCombine market data, competitor notes, customer signals, and recommendations into concise analysis reports.95Market AnalysisMarket analysis helps teams analyze market signals, competitor notes, keyword themes, and campaign results into practical review notes.90Video AnalysisVideo analysis can develop scenes, scripts, shot lists, captions, and revision notes for production planning.85Screen RecordingCapture on-screen activity, tutorials, and presentation videos while keeping audio and visual elements synchronized.80Tone DetectionAnalyze written content to identify emotional nuance, brand alignment, and communication styles across marketing and corporate text.65
Pricing

realeye.io Pricing Plans

Compare realeye.io free options, realeye.io paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.

Free Trial, Basic from $299/mo

$299 per month

Billed annually at $2,990 ($249/mo). Includes 20 own participants/month and up to 3 minutes single study time.

$890 per month

Billed annually at $8,900 ($741/mo). Includes 300 own participants/month, up to 10 minutes single study time, team collaboration, and 1h training.

Contact for Pricing

Custom billing tailored to high volumes. Includes unlimited studies, >300 own participants/month, up to 60 minutes study time, API access, white-label options, and custom feature requests.

Pricing updated:Jun 12, 2026

Features

realeye.io AI Features

Webcam eye-tracking for images, videos, and live websitesEmotion analysis and facial coding tracking (happiness, surprise, neutral)Screen, scroll, and mouse/keystroke recordingAggregated heatmaps, gaze plots, and Area of Interest (AOI) statisticsExternal survey and panel integrationsData export to CSV and automated API access
Pros & Cons

realeye.io Pros and Cons

Pros

  • No specialized eye-tracking hardware or local software installation required
  • Enables fast, remote data collection from global participants
  • Features a built-in panel of pre-screened international participants
  • Supports testing on mobile and smartphone devices

Limitations

  • Webcam tracking accuracy (approximately 110 pixels) is lower than high-end physical lab trackers
  • RealEye-provided panelists cannot be used for live website studies or tests exceeding 10 minutes
  • No refund policy is offered once plans are purchased

realeye.io FAQ

RealEye studies show an accuracy of around 110 pixels, which is sufficient for identifying interactions down to individual button sizes. While it does not replace a medical-grade eye tracker gaze detection machine medical, it offers a reliable, low-barrier webcam eye tracking solution for consumer research.

Alternatives

realeye.io alternatives and similar AI tools

Paid
Un
Unriddle
AI research assistant for understanding papers, organizing findings, and writing literature reviews
PriceFree, Enterprise pricing available upon contacting salesTraffic18K/mo
Multi-format understanding of PDFs, images, handwriting, audio, and video recordingsSource-referenced AI responses to verify information accuracyInteractive graph view that automatically maps connections between filesAI-assisted writing editor with autocomplete, paraphrasing, and automated citations+2
Paid
Me
Merch Dominator
A print on demand research platform supporting Amazon, Redbubble, and Etsy sellers.
PriceFree, Premium from $25/moTraffic29K/mo
Real-time keyword and product research for Amazon Merch, KDP, Redbubble, and EtsySimultaneous multi-page browser scraping via a specialized Chrome extensionAutomated trademark verification and monitoring alerts to safeguard seller accountsAI-assisted listing generator and niche validation features+1
Paid
Os
Osum.com
AI market research tool generating SWOT analyses, buyer personas, and competitor insights.
PricePlans from $119.99/mo (billed annually) with a 7-day trialTraffic15K/mo
Instant SWOT Analysis generationDetailed Buyer Persona profiling and customer psychographicsSales Prospect Profiler combining demographics and behaviorForward Planning and OKR suggestions across organizational departments+1