Triple Whale
AI-powered data platform and multi-touch attribution command center for e-commerce brands.
What is Triple Whale?
Triple Whale (frequently referred to as triplewhale, tripple whale, or tripplewhale) is an AI-powered data platform and real-time command center built for e-commerce and direct-to-consumer (DTC) brands. By consolidating siloed data across storefronts, advertising networks, and shipping carriers, it provides business owners with a single source of truth. Often considered a helpful alternative to attribution platforms like Hyros and Northbeam, it delivers tracking, identity resolution, and marketing mix modeling to help optimize ad spend and scale customer acquisition.
Category
Best Triple Whale use cases by task, role, industry, and platform
These use cases show where Triple Whale fits best, ranked by fit score before popularity or pricing.
Triple Whale Pricing Plans
Compare Triple Whale free options, Triple Whale paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.
Free, Starter from $149/mo
Essential tools for tracking core metrics in real-time, including key channel performance, first- and last-click attribution, 12-month lookback, and up to 10 users.
Includes everything in Free, plus multi-touch attribution via Triple Pixel, unlimited lookback, unlimited users, and advanced post-purchase surveys. Price shown is for the lowest GMV tier (<$250k).
Includes everything in Starter, plus cohort analysis, product analytics, creative analytics, Sonar Optimize, and custom dashboard builders. Price shown is for the lowest GMV tier (<$250k).
Includes everything in Advanced, plus Marketing Mix Modeling (MMM), predictive budget simulation, and SQL editor. Price shown is for the lowest GMV tier (<$250k).
Custom solutions designed for large-scale operations, featuring bi-directional data warehouse syncing, dedicated customer success manager, and strategic consulting.
Pricing updated:Jun 11, 2026
Triple Whale AI Features
Triple Whale Pros and Cons
Pros
- Provides a single, unified source of truth for marketing, sales, and operations
- Real-time data updates keep dashboards current
- Unlimited users on all paid plans
- Robust AI capabilities that help automate complex data analysis
Limitations
- Pricing scales with GMV, which can increase costs as the brand grows
- Moby Agents and advanced features require paid tier subscriptions
- Free plan is limited to 10 users and a 12-month lookback window