True ROAS
AI-powered ad tracking and attribution platform for e-commerce stores to optimize ad spend.
What is True ROAS?
TrueROAS (often searched as trueroas or true roas) is an AI-powered ad tracking and attribution platform designed for e-commerce stores operating in a post-iOS 17 environment. The platform serves as an alternative to attribution solutions like Triple Whale (sometimes searched as triplewhale or triple whal), Hyros, Polar Analytics, Wetraked, Redtrack, Madgicx, and Northbeam. By collecting first-party data points such as cookies, IPs, and browser signatures, TrueROAS helps merchants achieve accurate meta analytics blended roas. This allows stores utilizing Shopify, WooCommerce, or custom platforms like trueroas magento 2 to accurately attribute sales back to the specific campaigns and creatives that generated them.
Best True ROAS use cases by task, role, industry, and platform
These use cases show where True ROAS fits best, ranked by fit score before popularity or pricing.
True ROAS Pricing Plans
Compare True ROAS free options, True ROAS paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.
Starts at $99/mo with a 14-day free trial
For stores with up to $40k monthly sales. Includes 1 store, 1 team member, and a 14-day free trial.
For stores with up to $100k monthly sales. Includes up to 3 stores, 3 team members, unlimited ad accounts, unlimited ad spend, and a 14-day free trial.
For stores with up to $250k monthly sales. Includes unlimited stores, unlimited team members, a dedicated account manager, priority support, and a 14-day free trial.
Pricing updated:Jun 12, 2026
True ROAS AI Features
True ROAS Pros and Cons
Pros
- Provides more precise conversion attribution compared to standard platform ad managers
- Simple setup process requiring minimal technical background
- Feed accurate data back to ad platform algorithms to improve auto-optimization
- 14-day free trial available on all pricing plans
Limitations
- Does not completely bypass system-level iOS privacy rules, though it maximizes data collection
- Requires custom integration steps for platforms outside of Shopify and WooCommerce