TwelveLabs
AI platform for video understanding, search, and text generation at scale.
What is TwelveLabs?
Twelve Labs (also written as twelvelabs or 12labs) is an artificial intelligence platform specializing in video understanding. The platform, often referred to as 트웰브랩스 or 12 labs, utilizes multimodal foundation models (Marengo and Pegasus) to enable fast, precise, and context-aware video search, analysis, and text generation at scale. By bringing together temporal and spatial reasoning, it allows developers and enterprises to search across speech, text, audio, and visuals within vast video libraries.
Best TwelveLabs use cases by task, role, industry, and platform
These use cases show where TwelveLabs fits best, ranked by fit score before popularity or pricing.
TwelveLabs Pricing Plans
Compare TwelveLabs free options, TwelveLabs paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.
Free tier available, pay-as-you-go Developer plans, or custom Enterprise pricing
For testing and building. Includes up to 10 hours of indexing on a shared environment, with index access limited to 90 days and daily API limits.
For launching and growing. Supports up to 10,000 hours of indexing. Usage-based pricing applies for indexing (e.g., Marengo visual indexing at $0.033/min, audio at $0.0083/min) and storage ($0.0015/min of vector embeddings).
For scaling and services. Includes unlimited indexing hours, dedicated environment, dedicated support, SSO/SAML integrations, and custom contract options.
Pricing updated:Jun 11, 2026
TwelveLabs AI Features
TwelveLabs Pros and Cons
Pros
- Performs temporal and spatial reasoning for deep, human-like video understanding
- Flexible deployment options including public cloud, private cloud, and on-premises
- Generous Free plan offering up to 10 hours of video indexing for testing
Limitations
- Daily API call limits exist on the Free tier (50 calls per day for Search and Summarize)
- Indexed video access is restricted to 90 days from creation on the Free plan