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Brevo

All-in-one email, SMS, CRM, and marketing automation platform

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Intro

What is Brevo?

Brevo is an all-in-one customer engagement platform for email and SMS marketing, CRM, automation, transactional messaging, live chat, loyalty, and sales management. It helps businesses create campaigns, automate customer journeys, manage contacts, and communicate across email, SMS, WhatsApp, push notifications, and other channels. Brevo is positioned as an accessible alternative to platforms such as Mailchimp and MailerLite, making it a strong option for businesses seeking the best email marketing tools in one system.

Brevo at a glance
Free, Starter from $9/mo5.6M monthly visitsPaid access

Category

AI Sales AssistantAI CRM
Best For

Best Brevo use cases by task, role, industry, and platform

These use cases show where Brevo fits best, ranked by fit score before popularity or pricing.

Email MarketingDraft newsletters, segment messages, plan sequences, and summarize campaign responses for email marketing.99Transactional EmailsDesign, write, and optimize automated system notifications like order confirmations, password resets, and shipping updates.96CRM ManagementOrganize customer data, automate follow-up workflows, track sales pipelines, and maintain clean communication logs.95SMS MarketingCreate text campaigns, write promotional alerts, set up automated reminders, and optimize text length for mobile audience engagement.95Workflow AutomationMap processes, define triggers, connect tasks, and document outcomes for workflow automation.94Contact ManagementOrganize, update, deduplicate, and segment customer details and communication histories across team databases efficiently.94Customer Lifecycle ManagementTrack user interactions, automate personalized messaging, and optimize retention strategies across every stage of the user journey.91WhatsApp MarketingCreate automated chat workflows, broadcast engaging campaign messages, and manage customer conversations directly within the messaging interface.90Push NotificationsCraft concise alert messages, design behavioral triggers, and optimize delivery timing to boost mobile and web user retention.87Sales AutomationSales automation can qualify requests, draft outreach, summarize conversations, and prepare next-step follow-ups.84
Pricing

Brevo Pricing Plans

Compare Brevo free options, Brevo paid pricing plans, and usage notes before you choose the best way to use this AI tool in 2026.

Free, Starter from $9/mo

Free

Free forever with contact management and sending of up to 300 emails per day after account approval; no credit card required.

$9 per month

Includes from 5,000 emails per month, email and transactional messaging, drag-and-drop editor, templates, AI content generation, advanced segmentation, forms, basic analytics, and email support. Annual billing is shown at $8.08 per month.

$18 per month

Includes Starter features plus unlimited marketing automation, A/B testing, advanced reporting, AI send-time optimization, web and event tracking, landing pages, and removal of Brevo branding. Annual billing is shown at $16.17 per month.

$499 per month

Includes from 150,000 emails per month, WhatsApp, popups, mobile and web push, 10 user seats, contact scoring, advanced ecommerce features, AI segmentation, AI Data Analyst, phone support, and deliverability specialist support. Annual billing is shown at $449.08 per month.

Starting at $2,499 per month

Designed for companies with 1 million or more contacts and includes multi-account management, custom objects, mobile wallet, a custom loyalty engine, custom data integrations, dedicated IP, SSO and SAML, tailored onboarding, and customer success support.

$0 per month

Sales package with one included seat.

$27.92 per month

Sales package with custom pipelines, sales automation, chat, and one included seat.

Usage-based

Pay-as-you-go email credits do not expire and are charged per email sent. SMS pricing depends on message volume and destination; SMS credits are sold separately.

Pricing updated:Sep 22, 2026

Features

Brevo AI Features

Email marketing campaigns with templates and a drag-and-drop editorSMS, WhatsApp, push notification, and transactional messagingUnlimited multi-step marketing automation workflows on eligible plansAdvanced contact segmentation, forms, and behavioral trackingCRM with custom pipelines, sales automation, chat, and meetingsAI-powered content generation, send-time optimization, recommendations, and segmentationCampaign analytics, A/B testing, heatmaps, and advanced reportingEcommerce tools including product recommendations, abandoned-cart recovery, coupons, and back-in-stock alertsCustomer loyalty programs and mobile wallet functionalityIntegrations with more than 150 digital toolsDeveloper tools including APIs, SDKs, webhooks, and SMTP relayEnterprise features such as custom objects, SSO, dedicated IPs, tailored onboarding, and custom integrations
Pros & Cons

Brevo Pros and Cons

Pros

  • Free plan available with no credit card required
  • Combines email, SMS, CRM, automation, transactional messaging, and sales tools
  • User-friendly editor, templates, forms, and no-code automation
  • Supports advanced segmentation, tracking, A/B testing, and campaign analytics
  • Offers AI features for content, send-time optimization, recommendations, and data analysis
  • Connects with more than 150 ecommerce, CRM, CMS, and productivity tools
  • Transactional email features are available across all plans

Limitations

  • SMS and WhatsApp messaging credits are charged separately
  • The free plan is limited to 300 emails per day
  • Some advanced features, channels, and support options require higher-tier plans
  • Professional pricing is substantially higher than the entry-level plans
  • Enterprise pricing and some custom solutions require contacting sales
  • The platform may feel extensive for users who only need basic email newsletters

Brevo FAQ

Brevo is used for email and SMS marketing, automated customer journeys, transactional messaging, CRM, sales management, live chat, ecommerce engagement, and customer loyalty programs.

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